Know Photoshop? Great, but odds are you’re still not a designer

first_img 9SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Jeff Kjoller Jeff has extensive experience in branding, art direction and graphic design, having served employers and clients in a creative capacity for more than twenty-five years. After graduating from the University … Web: Details I’ve played a lot of great flight simulator games, sometimes managing to avoid crashing on takeoff. That doesn’t make me a pilot. I’ve also seen more episodes of “Cops” than I care to admit. That doesn’t make me a policeman.Like my faux experiences as a pilot and policeman, too many well-meaning credit union marketers try their luck with advertising layout and design. In some cases, it’s understandable. After all, if you are a one-person shop, it may feel like the weight of the world is on your shoulders and that you must handle all aspects of your marketing, including design.While I can sympathize with that plight, I need to let you in on a little secret. In order for your marketing to really take off and fly, you should leave the layout and design element of it to the professionals. This isn’t to sound snobby or condescending — far from it. Advertising layout and design is both an art and a science, one whose abilities are both inherited and taught/trained. Those gifted enough to practice layout and design often spend years honing their craft, both in academic and workplace environments.Need a few more reasons to consider leaving design work to the pros? Consider the following.Expense misconceptions. The expense of investing in a designer doesn’t necessarily have to break your marketing budget. Sure, as with most things, you can spend just about whatever you want. However, with many qualified and talented designers, you can hire them to do quality work for a reasonable price. The payoff? Your marketing materials look ten-times better and the stress and hassle of design work is off your shoulders, leaving you with more time to focus on other things.True collaboration. Designers truly interested in your credit union success won’t just cram their ideas down your throat. Professional designers take the vision you have for creative materials, run with it and knock your socks off with the end product. They will take the time to listen to you, learn the ins and outs of your particular credit union and mold the vision you have for materials into tangible results.Brand protection. Skilled designers will work on your materials with a holistic approach that both appreciates and protects your brand. As branding becomes an increasingly important element of business marketing, your credit union should look for design professionals that respect its brand and work hard to protect it during the creation of new materials.Herd mentality. Hiring a professional designer can help your material stand out from the herd. Have you seen how many marketing materials banks and credit unions pump out these days? The average consumer is hit by thousands of advertising messages a day — a fair number of those from your direct competitors. A great way for your credit union to rise above this din is to work with a qualified professional designer that creates materials that grab and hold your target market’s attention.Money saver. Playing it cheap actually costs you in the long run. Churning out homegrown marketing materials may seem to save you money up front — but in the long run, you’ll end up paying more to make it look right.There’s nothing wrong with a do-it-yourself attitude when it comes to most things. Flying an airplane or conducting an undercover drug bust are not among those things (unless you happen to be a professional pilot or policeman). Credit union marketing professionals that both recognize the limits of their design experience and the importance of having the best possible looking marketing collateral available will understand this and make the investment of hiring a professional designer.last_img read more

Asset owners targeted investment costs during crisis, say data firms

first_imgDemand from pension funds and other asset owners for knowledge about asset management fees has intensified during the COVID-19 crisis, according to leaders of two data firms.Participants at the IPE Summer Pensions Congress 2020 heard from Chris Sier, chair of UK platform ClearGlass and Eric Veldpaus, founding partner of Institutional Benchmarking Institute in the Netherlands, that both firms had seen work volumes increase in the last four months.Sier said in the investment transparency forum session this morning: “In the pandemic where people have felt themselves almost helpless to deal with external factors that have governed the valuations that you have, you focus on the things you can manage.”One of those things that could be managed – because there was a number that could be arrived at – was costs, he told the online event. “So you may not be able to get to grips with the performance part, because it has an extraneous component, but cost is something you can monitor,” Sier said.“Although it may be because there is this burgeoning surge in demand for transparency in the UK, what we have noticed is our workload has gone up and we have been busier in taking on new clients throughout the past four months,” he said, adding that he could only attribute this extra activity to the pandemic.Veldpaus said the same dynamic had been seen in the Netherlands.However, Sier said that among the investor community, ESG work had seen even more of a fillip during the COVID-19 crisis than had activity around investment costs.“In the hierarchy of interests for pension funds, the other thing people have wanted to get to grips with over the past four months is the degree to which their fund is ESG compliant. So performance and costs, and ESG at the top,” he said.Looking for IPE’s latest magazine? Read the digital edition here.last_img read more

Messi set to stay at Barca until 2021 after passing contract deadline

first_imgLionel Messi on Monday allowed a deadline to pass in his contract that would have allowed him to terminate the deal unilaterally and leave Barcelona on a free, Marca today report.Advertisement The Argentine is so valued by the Catalan club, and has so much power in negotiations, that he was able to insert such a clause. However now that we’re into June, he’s tied to them for another year.Of course, he would in theory be able to speak to foreign teams from January under the FIFA rules, but the Blaugrana will be hoping to secure him long term before that. Loading… At times this year, perhaps for the first time, Messi’s future looked a little in doubt. Comments about senior figures at the club behind the scenes, sacked managers and bad results all added up to briefly put the fear into Barcelona.But as expected, the 32 year old has decided to stay put for another year at a minimum.—FacebookTwitterWhatsAppEmail分享 Read Also:La Liga: Messi on fire as Barca step up preparations for restartlast_img read more

The Davis Cup tie against BiH expected to generate a lot of Excitement

first_img(Source: newsday) By Daniel Nhakaniso ZIMBABWE’S preparations for the 2015 Euro-Africa Zone Group II tie against Bosnia and Herzegovina are expected to gather momentum next week when the players arrive in the country for camp ahead of the crucial tie set for March 6-8 at Harare Sports Club.Team captain Martin Dzuwa told NewsDay Sport in an interview yesterday that the quartet of Takanyi Garanganga, Benjamin Lock, Tinotenda Chanakira and Mark Fynn were expected to start arriving in the country on Saturday.“At the moment, we have been working hard here together with Wayne Black, but the training camp will start next week when the players arrive from their bases in Europe and the United States.“They might be ranked higher than us, but I believe the tie will be evenly poised. We have been doing our homework on them. They have some good players. In fact, their top seed actually played at the Australian Open. Despite all that, I believe it’s still 50-50. We also have good players and we will have the advantage of playing at home,” Dzuwa said.The Davis Cup tie against Bosnia and Herzegovina is expected to generate a lot of excitement among local tennis fans, who last watched their team playing on home soil nine years ago.last_img read more