2020 accelerated longstanding trends and adoption of the technologies that will shape the next decade. What was once a vision for 2030, will now become a reality in 2025. We’ll see wide-scale connectivity with 5G, data-driven insights, automation and embedded intelligence. As a result, the edge is becoming a center of gravity for digital transformation – paving the way for smart factories, cities, hospitals and schools.This digital future requires agile IT, supported by hybrid cloud operating models that enable data visibility and management everywhere data exists. And as organizations accelerate their digital transformation agenda, they’re realizing just how complicated their IT strategy is. Multiple clouds, SLAs, operating models – legacy systems competing to keep up with new apps and services – all of it draining financial capital.Like I said, complicated. So, we’re going to make it simple with Project APEX.Project APEX Project APEX is our strategy for delivering a radically simplified as-a-Service and cloud experience to our customers and partners. This spans PCs and IT infrastructure and it’s all from one trusted partner—unmatched in the industry.“Project APEX builds upon our long history of offering on-demand technology to give customers the freedom to scale resources so they can quickly react to changes in the business environment.ShareProject APEX builds upon our long history of offering on-demand technology to give customers the freedom to scale resources so they can quickly react to changes in the business environment. They can focus less on IT and more on their business needs. Play VideoPlayMuteCurrent Time 0:00/Duration Time 0:54Loaded: 0%Progress: 0%Stream TypeLIVERemaining Time -0:54 Playback Rate1ChaptersChaptersdescriptions off, selectedDescriptionssubtitles off, selectedSubtitlescaptions settings, opens captions settings dialogcaptions off, selectedCaptionsen (Main), selectedAudio TrackFullscreenThis is a modal window.Caption Settings DialogBeginning of dialog window. Escape will cancel and close the window.TextColorWhiteBlackRedGreenBlueYellowMagentaCyanTransparencyOpaqueSemi-TransparentBackgroundColorBlackWhiteRedGreenBlueYellowMagentaCyanTransparencyOpaqueSemi-TransparentTransparentWindowColorBlackWhiteRedGreenBlueYellowMagentaCyanTransparencyTransparentSemi-TransparentOpaqueFont Size50%75%100%125%150%175%200%300%400%Text Edge StyleNoneRaisedDepressedUniformDropshadowFont FamilyProportional Sans-SerifMonospace Sans-SerifProportional SerifMonospace SerifCasualScriptSmall CapsDefaultsDoneClose Modal DialogThis is a modal window. This modal can be closed by pressing the Escape key or activating the close button. Project APEX is as-a-Service as it should be:A simple cloud experience – turnkey, fully-managed through the Dell Technologies Cloud Console.A consistent experience across private, public and edge cloud operating models – with consistent management and operations.More choice – you choose how you pay and consume: pay as you go, pay as you use or subscription; and you choose what you consume with elastic capacity and performance that can be scaled up or down.as-a-Service unravels the complexity of digital transformation. In fact, IDC is predicting that by 2024, over 75% of infrastructure at the edge locations will be consumed as-a-Service, as will more than half of data center infrastructure.¹ That timing lines up nicely with the digital future I mentioned earlier.First available in the first half of next year is Storage-as-a-Service, with infrastructure resources from our industry-leading Power portfolio. Overtime, we’ll expand it across servers, networking, hyperconverged infrastructure, PCs and broader solutions.Project APEX is the future of how we’ll deliver our technology and services. It brings together our as-a-Service and cloud strategy, offerings and go-to-market under a single effort. Work is underway across every team in our organization. This is big – it’s bold – and it’s our way of proving we’ll stop at nothing to ensure our customers can run full speed ahead into the next Data Decade.¹ prediction 7” from IDC’s Datacenter FutureScape from October 2019Statements in this material that relate to future results and events are forward-looking statements and are based on Dell Technologies’ current expectations. In some cases, you can identify these statements by such forward-looking words as “anticipate,” “believe,” “could,” “estimate,” “expect,” “intend,” “confidence,” “may,” “plan,” “potential,” “should,” “will” and “would,” or similar expressions. Actual results and events in future periods may differ materially from those expressed or implied by these forward-looking statements because of a number of risks, uncertainties and other factors, including those discussed in Dell Technologies’ periodic reports filed with the Securities and Exchange Commission. Dell Technologies assumes no obligation to update its forward-looking statements.